In a groundbreaking revelation, cricketers have decisively dethroned Bollywood actors as India’s most sought-after brand ambassadors, according to the Brand Endorser Report 2024 by Hansa Research.
Cricketers outshine Bollywood in Brand Market
The comprehensive study, surveying 4,000 respondents across 36 cities, highlighted the unparalleled popularity of cricket’s biggest stars. Virat Kohli, MS Dhoni, and Sachin Tendulkar emerged as the top endorsement choices, showcasing the sport’s immense cultural significance.
“What sets cricketers apart is their unique ability to connect with audiences on both emotional and aspirational levels,” said Ashish Karnad, Executive Vice President at Hansa Research. “Whether it’s the nostalgia of Sachin Tendulkar or the electrifying energy of Virat Kohli and MS Dhoni, their hard work has earned them genuine admiration.”
The top 10 celebrity endorsers revealed:
1. Virat Kohli
2. MS Dhoni
3. Sachin Tendulkar
4. Shah Rukh Khan
5. Akshay Kumar
6. Amitabh Bachchan
7. Allu Arjun
8. Salman Khan
9. Hrithik Roshan
10. Deepika Padukone
Karnad further emphasized that these cricketers are “seen as real-life heroes who have risen from humble backgrounds to make their country proud,” making them preferred by brands to communicate messages and inspire trust.
The research evaluated celebrities across 29 sub-categories, demonstrating the comprehensive nature of the study.
Virat Kohli at the top
Currently making waves, Virat Kohli recently scored his 30th Test century at the Optus Stadium in Perth, while MS Dhoni continues to command attention with his retention by Chennai Super Kings for the 2025 IPL season.
This study offers a fascinating glimpse into India’s evolving celebrity landscape, where sporting excellence increasingly trumps silver-screen stardom.
