The first quarter of 2025 has been notably active for the tech world. From cutting-edge product unveilings to next-gen smartphones, the pace of innovation continues to accelerate. Now, with Counterpoint Research releasing its global smartphone market data for Q1 2025, a significant development has emerged—Apple has overtaken Samsung in worldwide sales. While the market overall saw a 3% year-on-year growth, analysts are voicing concerns about whether this momentum can be sustained due to prevailing economic uncertainty.
According to the report, flagship launches like the Samsung Galaxy S25 and Apple’s new iPhone 16e played a key role in driving Q1 sales upwar
Q1 2025 Global Smartphone Sales Highlights
In a noteworthy shake-up, Apple has claimed the top spot in global smartphone sales, narrowly surpassing Samsung. Apple captured 19% of the market share, edging out Samsung, which secured 18%. The iPhone 16e, Apple’s budget-friendly offering, has been a major growth driver, especially in markets like Japan, India, Southeast Asia, the Middle East, and Africa.
Samsung, meanwhile, experienced a sales surge during February and late March, thanks to the release of its refreshed A-series lineup. While Apple and Samsung continued to dominate the market, Xiaomi also posted modest gains in both growth and popularity. Vivo and Oppo held steady within the top five global brands.
Despite these strong results, ongoing network infrastructure developments in the U.S. and shifting consumer trends may disrupt the balance. Apple, facing a surge in iPhone demand, is ramping up inventory in anticipation of potential supply chain issues
Industry experts are voicing caution over the future, citing economic instability and the potential effects of U.S. tariffs introduced under former President Donald Trump. Although the new tariff policies do not currently apply to smartphones, computers, and several other electronic devices, the market remains sensitive to changes—especially given the heavy reliance on China for tech manufacturing.
While some devices have received temporary exemptions from tariffs, price volatility remains a concern for tech companies and consumers alike in the months ahead.
